A new study by the DMA, the Direct Marketing Association, suggests that 80% of SME decision makers prefer initial marketing contact by email instead of face-to-face meetings, direct mail, SMS or the telephone. Econsultancy (2010) also highlighted the growing interest and support of digital marketing after tracking the increase in use over the past 3 years. Although the effectiveness of digital marketing may be obvious to those in our industry, some businesses are still dragging their heels when it comes to embracing the online marketing tools.
(PRWeb February 28, 2011)
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